Our Products

All Round Goodness

We’ve been growing delicious, organic blueberries on our Hawke’s Bay family farm for almost 20 years. Every day, we do everything we can to ensure they’re full of true, blue goodness in the way they’re grown, harvested, cared for and shared.

Goodness comes in many forms and at Lawson’s True Earth, it starts with the soil and ours is special. In the heart of sunny Hawke’s Bay on Ngatarawa Road, our farm was originally a grazing property, with a history of natural farming. In 1992 we established our first organic plantings on these mineral rich soils, with BioGro-certification in 1994. In 2003 we harvested our first blueberries. The results in the quality and flavour of our produce were immediate.

The Driving Force

Growing up in Hawke’s Bay, Scott Lawson spent his youth dabbling in growing vegetables. A quick trip home from school at lunchtime to check on his crops was just part of what he loved to do. So, with over thirty seasons of growing under his belt – his innovation and passion for growing and enjoying a healthy sustainable lifestyle is the driving force behind True Earth certified organic blueberries. Scott has always felt it is important to give back to the community and has been actively involved in many off farm, farming groups. He is currently on the boards of OANZ (Organic Aotearoa New Zealand) and the Hawke’s Bay Future Farming Trust.

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