Lawson’s True Earth™
The True Earth™ range of organic blueberries and organic vegetables are grown by Lawson’s Organic Farms Ltd in the heart of Hawke’s Bay Wine Country.
Pioneers in the field, True Earth started as a one man band in 1992 and became certified organic in 1994.
Why True Earth™ Organics?
True Earth™ certified organic berry fruit and vegetables are grown naturally without the routine use of synthetic agricultural chemicals such as fungicides, herbicides and growth regulators. This is much more than spray free, and much more than planting a seed and walking away until harvest.
Growing organically is a science, which involves maintaining a balance in an environmentally sustainable and non-polluting system. It is labour intensive and involves the use of compost, careful tillage and rotation and encouraging natural predators. For example, a green crop such as vetch, phacelia, or barley is grown as a cover/fertiliser crop on an annual basis between each production crop. This is then carefully incorporated in to the soil along with compost to encourage microbial life and soil structure.
Considerable commitment by the Lawson family and staff is required to maintain this environmentally sustainable and non-polluting system. They employ consultants, for the monitoring of soil moisture levels, predators and soil composition.
The True Earth™ range of organic blueberries and organic vegetables are grown by Lawson’s Organic Farms in the heart of Hawke’s Bay Wine Country.
Passion for the environment and growing superior quality certified organic blueberries and vegetables is what drives this family business.
We pride ourselves on producing organic blueberries and vegetables grown in an environment to maximise nutritional quality, food safety, health and environmental sustainability.
“When you buy produce from us there is no doubt where your food as come from”
The True Earth™ Story
Scott Lawson and partner Vicki Meech are committed to growing Bio-Gro certified organic berryfruit and vegetables. They are currently one of the largest producers of certified organic berry fruit and vegetables in New Zealand. Pioneers in their field, they started as a one man band in 1992 and became certified organic in 1994. The True Earth™ brand was launched in 1999. It was a natural progression for a couple who always thought there must be a better way.
Scott and Vicki have two young boys who love farm life. “We love the lifestyle that we are able to give our children. This is very much a family business” says Scott.
Both Scott and Vicki have an active role in the day to day running of the business, Scott being General Manager and Vicki Administration and Human Resources Manager.
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