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Organic Certification

Lawson’s True Earth is certified by BioGro, New Zealand’s largest and best-known certifier for organic produce and products. The BioGro logo guarantees that our blueberries are grown without the routine use of synthetic pesticides or genetic modification. It is the mark of a genuine organic product.

We use a holistic approach to create biologically active soils, working with nature and applying natural products that give healthy life to our soils and create heavenly flavours in our blueberries.

It’s a thoughtful and respectful way to amplify the goodness in our soils, because we believe goodness should keep on giving – that healthy soils produce healthy food for healthy people, who can build a healthier society.

Health and Nutrition

Blueberries are a nutrition powerhouse and when it comes to health benefits, they prove that good things really do come in small packages.


A diet high in antioxidants prevents cell damage and helps avoid such health problems as cancers and heart disease. Blueberries are rich in antioxidants and beneficial plant compounds. They also promote good eyesight, urinary tract health and brain function

Antioxidants found in blueberries include:

Vitamins and Minerals

Blueberries are a good source of several vitamins and minerals.

These include:


Blueberries are a great source of fibre, helping to keep you regular and can assist in managing your cholesterol. If you eat a one cup serving of fresh blueberries, you’ll add 3.6 grams of fibre to your daily intake, along with 84 calories and 21.5 grams of carbohydrate.


At True Earth we have a commitment to constant improvement when it comes to sustainability. We now offer two options for our blueberry packaging.

We have chosen a leading New Zealand punnet company Flight Plastics to produce our blueberry punnets.  We are proud to be part of a circular economy and are pleased that our punnets are fully recyclable.

Flight Plastics has NZ’s first PET recycling plant and can now recycle New Zealand’s PET food and beverage packaging repeatedly, closing the loop for plastic PET packaging in New Zealand. Find out more here.


We have always had very strict controls in place to ensure all fruit is picked and packed in a hygienic way. You can take comfort in knowing that our our berries are hygienically handled. Our staff are health checked on arrival to work and fill in a daily health declaration form. All picking trolleys and containers are sanitised and allocated to the individual staff member for the day. Hand washing and hand sanitising are done on a regular basis. Our packing lines are sanitised before, during and after packing.  Masks are worn on our packing lines. All tearoom and bathroom facilities are cleaned and sanitised after each break.

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